Under the banner of his ‘Brussels Lof, total idea factory’ Jos van Doorn performs art-related assignments for clients in the private and public sectors and also for private individuals. In his work he visualises the identity of the client’s activities. He also consistently seeks to practise ’the art of combining’ in these applied art commissions. After thoroughly analysing the client’s business philosophy and core activities, he sets out to combine the demands of his client with his own autonomous form of visual expression to create unique, customised works of art. See 'Toegepaste kunst' for examples of what he created for the vehicle insurance company Bovemij (with drips of oil, a derailleur and a coil symbolising the client’s core activities) and the New Year’s presents of water jugs in the shape of electricity pylons that he created for the manager of the national electricity network TenneT.